Masculinity vs Femininity: The Definition Problem

I think one of the reasons we have so much drama around the terms masculinity and femininity is because of the old school dictionary definition of those terms, which basically state masculine means traits exclusive to men, feminine means traits exclusive to women. These are nonsense definitions. There’s no such thing as a trait that only men do, or all Read More

The problem with Mens Rights Advocates

Steelman Let’s start with a steelman here (support the argument for Mens Rights Advocates): why do MRA’s exist in the first place, and what are their intentions (or at least what were the intentions of the original MRA’s)? In many western countries, particularly in the USA, Canada and UK, men have a hard time in the Family Court system. Women Read More

[Short] The dangers for Nice Guys in new relationships

Want FREE ACCESS to my $200 Nice Guy Recovery online training course? Just fill out this quick 5min survey and I’ll send you access immediately!     There’s a tragic thing that used to happen in our Brojo groups all the time, we’d be working with a guy helping them to become more honest and bold, and stop being so needy and so Read More

[Short] How to make the right decision when you’re emotional

Want FREE ACCESS to my $200 Nice Guy Recovery online training course? Just fill out this quick 5min survey and I’ll send you access immediately!     Decision making is hard. Trying to figure out the right thing to do is probably the most difficult thing a human ever faces. And the main issue is we think too short term and we think Read More

Redefining “masculinity” and “femininity”

To become more powerful in your masculinity, contact me for coaching The word “masculine” has been defined as traits characteristic of males. Not only does this vague definition leave way too much room for the “woke” movement to start weaponising the word (e.g. making being male look toxic), but it’s impractical and senseless. Men can be both masculine and Read More

Why the term “Toxic Masculinity” hurts us all

Get my Shamelessness course on Udemy to become a confident beast today The term “toxic masculinity” was original devised by a men’s advocate group to describe the way men are raised with a skewed, macho, harmful version of what it means to be a man. However, as a term toxic masculinity has since come to basically mean that it’s bad Read More

There is no such thing as toxic masculinity

This modern term completely baffles me. To me, the term “toxic masculinity” sounds no less confusing than “toxic health” or “toxic sunlight” or “toxic love”. These things are innately healthy and helpful, and if toxicity is present then these things are not. Today I’ll be making the case to state you’re either being masculine or you’re being toxic, but you Read More

Why so many New Zealand men commit suicide

Today I’d like to address something dark and miserable: New Zealand’s horrific suicide rates, particularly among young men. New Zealand is in the top 15 of the OECD for suicides per capita. In particular, we have horrific rates for males aged 20 to 24 and for both genders in their middle age. In the year from 2017 to 2018 we Read More

Critique of Red Pill: 9 Iron Rules of Rollo Tomassi

Are you a Nice Guy who can’t afford 1:1 Confidence Coaching? Check out the Nice Guy Recovery & Confidence Building Brotherhood program. It’s for people pleasers who want to become more authentic, assertive, and masculine, to achieve better relationships, unbreakable self confidence, and respect from others.  > Click here to learn more <<   At BROJO, we’ve been talking a Read More

3 Fears Stopping You From Taking Risks

You can watch the video version above, or read the text version below One of the most important facets of everyday life is taking risks. Today, we’re going to be talking about three fears that stop most people taking risks. Risk-taking is simply engaging in any behavior where you feel that there is a medium to high likelihood of failure. Read More

Toxic Masculinity is a Myth

Did you see the new Gillette ad? So look, I know a lot of people have already spoken about this, but I’ve taken some time to review it. I’ve watched the Gillette ad. I’ve seen all the comments and all the controversy around it. As a man, and as a coach who leads an organization specifically for masculinity and self-development, Read More

Why You Don’t Feel Like An Adult

Chimps vs Humans My friend Dave must’ve been doing some late-night research around the psychology and the social development of humans, because he randomly emailed me the other day saying that a human goes through a much longer juvenile period than chimpanzees do. Turns out that’s true [1]. We humans are essentially teenagers – mentally and physically – for a Read More


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