What It Takes to Create an Unforgettable and Distinctive Brand Identity

Guest post by Riley Conti What It Takes to Create an Unforgettable and Distinctive Brand Identity Creating a distinctive brand identity is a crucial and often overlooked aspect of sustaining a successful business. It’s not just about having a logo or catchy slogan: it’s about creating an entire image that inspires loyalty and trust in customers and potential partners. To Read More

[Short] Why plans always fail eventually

One of the best pieces of business advice I ever got, was this: What got you here won’t get you there. At the time, my business was stagnating. I was working hard but only just getting by. And my business coach at the time helped me see that I had reached the peak of the “level” I was on, and Read More

14 Ethical Sales Strategies: How to Sell Without Selling Your Soul

I’ve built a profitable coaching business since 2013 based on my brand of honesty and integrity. Naturally, in the beginning, this caused me some conflict and ethical dilemmas when it came to sales. The marketing tactics and strategies I was taught often conflicted with my values. I was told to create scarcity even when there was abundance. I was pressured Read More

How to sustain a successful coaching business

Today marks my 8 year anniversary! I started my coaching business in 2013, 8 years ago today (BROJO was formed about a year later). It’s been a hell ride, but to be fair the last few years have been a lot easier, stable and successful than the earlier ones. Especially since Chloe came into our world, I’ve been working much Read More

3 Tips for Starting Your Own Business

Watch the video above or read the written version below This one is for the wannabe entrepreneurs: anyone who’s thinking about starting a business or has been playing with that idea, especially a service-based business (as opposed to a product-based business where you’re just selling an item/s). I did a 90min BROJO webinar where we covered this in much more Read More


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