I’ve built a profitable coaching business since 2013 based on my brand of honesty and integrity. Naturally, in the beginning, this caused me some conflict and ethical dilemmas when it came to sales. The marketing tactics and strategies I was taught often conflicted with my values. I was told to create scarcity even when there was abundance. I was pressured Read More

Today marks my 8 year anniversary! I started my coaching business in 2013, 8 years ago today (BROJO was formed about a year later). It’s been a hell ride, but to be fair the last few years have been a lot easier, stable and successful than the earlier ones. Especially since Chloe came into our world, I’ve been working much Read More

Watch the video above or read the written version below This one is for the wannabe entrepreneurs: anyone who’s thinking about starting a business or has been playing with that idea, especially a service-based business (as opposed to a product-based business where you’re just selling an item/s). I did a 90min BROJO webinar where we covered this in much more Read More