Why do nice guys struggle to maintain attraction in long-term relationships?

The typical nice guy relationship After coaching nice guys for nearly 10 years, I’ve seen the same patterns in their long-term relationships over and over again… not to mention in my own relationships in the past. They’re not all the same, but there are a lot of consistencies.  They usually start well, with the girl being over the moon at Read More

Why do girls like bad boys instead of nice guys?

Before we get into this, we need to carefully define what the terms “bad boy” and “nice guy” mean. Red Pill advocates would have you believe that a “bad boy” is basically a borderline evil personality who demonstrates the Dark Triad hyper-masculine traits of ruthlessness, Machiavellianism, and psychopathy.  A bad boy is a man who lacks “good” traits. He is Read More

“Oneitis” – How to Get Over Your Crush (Part 1)

Watch the video above or read the post below This one is on a specific question that’s come up many times, where the people I’ve worked with are cursed with something called “one-itis,” which actually comes from the Pickup Artist community. It’s in reference to an adult who’s basically developed an intense crush on someone, the kind of crush you Read More

New Seduction Technique: Push ’em away with honesty!

Watch the video above, or read the written version below I want to introduce you to a revolutionary new way of dating, something that you’ve probably never been advised to do before (and yet is probably more successful than anything you’ve ever tried). Most people, when dating, essentially use ‘seduction’ strategies. These often amateurish – the person’s just made up Read More

Are “high standards” preventing you from finding love?

Watch the video above, or read the blog version below Many of you consider yourselves to have “high standards” socially. But if this is keeping you chronically single, there might be something darker happening underneath the surface. I was running what are called ‘boot camps’, where I take people out onto the street to meet strangers and teach them how Read More

Critique of Red Pill: 9 Iron Rules of Rollo Tomassi

Watch the video above, or read the transcript below At BROJO, we’ve been talking a lot about the views, perspectives and beliefs that men have about woman, and how this affects our interactions and our relationships. We’ve identified that many, if not most men, have at least a few very unhelpful beliefs that get in the way of them creating Read More

The Difference Between Attraction, Connection & Relationships

One of the biggest problems I see with my coaching clients when it comes to their social lives (and with friends and family in general), is they get three different concepts confused with each other: attraction, connection, and relationships. Anybody who doesn’t know what these three things are and doesn’t know how to separate them, or to measure what they’ve Read More


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