Marketing and sales gurus usually try to convince you to use manipulative techniques to make a quick buck off insecure people, like using scarcity, pushing on pain points, rushing the money discussion, getting them to “comply” with a “Yes ladder”, and all sorts of bullshit. Not only are these techniques unethical and feel disgusting to use (if you have any empathy), they’re actually not the most effective!
In this podcast, Dan discusses how to sell any VALUABLE product or service without needing to “sell” in the traditional sense, instead focusing on how to serve people and build long-term relationships that benefit everyone involved while being completely honest along the way. Not only does it feel better, it WORKS BETTER too.
Dan’s Top Resources
Dan has 3 bestselling non-fiction books available in both written and audio form:
- The Naked Truth, his latest release, shows you how radical honesty builds self-confidence and relationships
- Nothing to Lose explores how to build confidence from the inside by correcting the programming in your brain
- The Legendary Life is a very practical, action-focused guide on how to plan and execute a life plan that brings you your ideal lifestyle
Dan continues to put out high quality online self-paced courses through the Udemy platform
- Shamelessness: how to relieve yourself of the “not good enough” story
- Powerful Honesty: takes you through step-by-step development of your communication skills to be more charismatic and powerful in your honesty
- The 3X Confidence and Authenticity Masterclass program: use the famous 3X Model to build confidence in all areas of life
- Financial Freedom for Beginners: includes everything from budgeting, to getting a raise, to investing in the stock market, to starting a side-business and more
- Overcoming Your Fear of Rejection… Permanently!: covers the psychology of “rejection” and what actions to take to make yourself immune to the fear of it