According to research, less than a quarter of people who use online dating apps are able to find a long-term partner through this process, and more than a third of people don’t even get a single date.

You are just a customer to them.

See, I don’t even need the stats to know that the effort-to-reward ratio with online apps is going to be pretty miserable.

It’s very simple logic: dating apps are a business—and they are a business that is based on returning customers. Like all businesses, their primary motive is profit.

So, if somebody continues to use their app for a long time, they make the most profit possible, particularly since most of these are subscription services.

If all of their clients were off getting long-term partners immediately, they would go out of business.

The only way this kind of business can stay in business is if people stay on the app repeatedly, if new users are quickly pushed to become paying users, and if the paying users continue to remain paying users.

If they had high churn—that is, if people regularly found partners and moved away from the apps—they would quickly go out of business, particularly as most users probably use the free option available.

So logically speaking, it’s very, very unlikely that these apps have the primary purpose of finding you a partner, because that would cost them.

Simply put, they cannot afford for many of you to succeed.

Does this sound like something familiar? Dating apps are basically the same thing as gambling machines.

To dive deeper into this topic, check out the original video here: