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Before we get into it, if you’re not sure what Nice Guy Syndrome is, check out this post here.
The common problems that Nice Guys have in relationships
Look, I’d need all of Wikipedia to list every issue that Nice Guys have in relationships and marriages, but instead I’ll just give you a sample of the super common ones I see as a coach.
Note: not all of these will apply to everyone. Nice Guys are all a little unique.
Starting out fake. Most Nice Guys put on a disingenuous show during the dating phase. This is actually pretty common for all people – very few have the confidence to be authentic when courting someone. But Nice Guys go so far as to create an entirely fake persona – usually a happy, easygoing, agreeable guy who isn’t bothered by anything and puts in a lot of effort. This sets up their partner for disappointment later.
Continue being dishonest. One thing that all Nice Guys have in common is dishonesty. Mostly, this is about hiding certain thoughts and feelings that might cause conflict, difficult emotions, or rejection. Again, this sets up the partner for nasty surprises later on, and keeps her feeling disconnected.
Give up and get lazy. A lot of Nice Guys really stop trying after they secure their partner. They put all their effort into the dating phase to “get” her to commit. Then, once she’s committed, they significantly reduce spontaneity, engagement, leadership, sexuality, effort and affection. They’re exhausted, and it was all an act to begin with.
Try to control everything through manipulation. Nice Guy Syndrome is all about control. Nice Guys get very upset and sulky about things not going their way, or not going the way they “should”. It leaves their partners feel anxious and unsure if the Nice Guy is ever really enjoying himself or is secretly resenting her, and they loathe his indirect manipulation techniques.
Avoid conflict. Nice Guys universally fear conflict and confrontation. Some are simply scared of difficult emotions and rejection, while others have limiting beliefs about confrontation being wrong and harmful. The lack of boundaries and build up of resentment eventually erodes the relationship over time.
Stop initiating sex. Nice Guys usually have sexual shame and performance issues (not to mention porn addiction). They’re afraid of rejection or harming their partner by doing something she doesn’t enjoy. They are often sexually passive, forcing the woman to always be the leader and masculine, which she resents. It makes her feel unattractive.
More on this problem specifically here:
Retroactive jealousy. Nice Guys sometimes feel threatened by their partner’s sexual history. They can become obsessive and jealous about threats from other men, even if these men are no longer in her life. They will then start to punish their partner even though she’s been loyal, open and loving. I’ve done a whole podcast on this issue here.
Stonewalling and emotional dysregulation. Nice Guys universally struggle to deal with “negative” emotions. This results in either withdrawal or explosion. They will pretend to be OK with everything and actively prevent tension or discomfort, and/or they will build up hidden resentment until they “puke” and unreasonably overreact to minor upsets. If nothing else, women need emotional range from a partner to feel like he’s alive and gives a shit.
Covert contracts. Rather than asking directly for what they want, Nice Guys tend to hold hidden expectations, feeling entitled to certain treatment and rewards. They will subtly or even overtly punish their partner for failing to do what’s expected of her, because “she should just know”, even though it’s the man’s fault for not being transparent about his needs.
More on covert contracts:
Victim-perspective and blaming. Nice Guys struggle with taking responsibility for their own suffering, and will often blame whoever is nearby. In relationships, that most often means their partner and children. Nice Guys will convince themselves that their partner causes their pain and come to resent her and grow cold, even though 99% of their suffering is self-inflicted.
Treat partners like their mother. Nothing turns a woman off quite as much as behaving like a child. From needing her to take care of all household chores through to hiding behind her as she stands up for the family, any childlike behaviour does major damage to her ability to trust and respect you.
Narcissism. Nice Guys like to think of themselves as giving and selfless, but they are the opposite. Nearly everything they do is for their own reward, and they use niceness to con people into giving them approval and validation. In this sense, they are indistinguishable from people with Narcissistic Personality Disorder.
More on Nice Guy narcissism:
Self-sacrificing and losing respect. Nice Guys think that giving up their own needs and preferences to caretake their partners and children is noble and helpful, when really it’s just pathetic. She doesn’t need you to do this, and cannot respect a man who doesn’t take care of himself. Plus it creates a toxic codependency.
Control disguised as support. Nice Guys will often appear helpful and supportive, giving people a hand and offering advice. But their partners especially can sense that this is a mask hiding their true agenda: to manage everyone towards being what the Nice Guy is comfortable with, even if that’s not in the other person’s best interests.
Treat partners worse than others. Because Nice Guys are constantly eating shit from strangers and workmates and friends all week, they build up a lot of guilt, rage and resentment about these endless slights. That build up all comes out when they feel the most safe… which is with their partner. Most Nice Guys treat complete strangers with more courtesy and kindness than their wives.
More on how nice guys hurt their loved ones here:
Refuse to address all these issues. And the main issue is that these problems go unaddressed. Making mistakes in relationships is inevitable and fixable, IF you do something about it as soon as possible. But Nice Guys believe that everything is all good, or that there are problems but they’re too hard to deal with, or that time will heal everything, or that it’s all their partner’s fault.
My biggest frustration as a coach is that Nice Guys most often come to me too late, when too much damage has been done to the love and especially the respect in the relationship.
Why these problems happen
Nice Guys are conditioned and programmed to have a very warped view of what a good relationship should look like.
Sometimes they are actually aware that they’re making critical mistakes, but self worth issues and a sense of powerless hopelessness prevents them from trying to make changes.
Nice Guys are raised with a few critically damaging beliefs about relationships and women that lead to poor relationship behaviour.
They think women want to be happy and comfortable all the time, which translates to avoiding conflict and preventing negative emotions. The truth is that women need a range of emotions to feel alive (as do men actually). Keeping a woman happy is a surefire way to kill attraction.
They think that sex is somehow shameful and harmful to women, so they are hesitant and high-stress and serious in the bedroom. This kills sexual comfort and starts to give the relationship a platonic feel that’s hard to correct.
They believe that their own needs and wants are somehow “selfish”, even though they bend over backwards to allow others to have their own needs met. This leads to burnout and resentment from both people.
They are needy for love, approval and validation, and will prioritize actions that get these results over honesty and integrity, leading to the loss of self and dissolution of meaning in their life, as well as neglecting their loved ones to pursue the love of unimportant people.
They are attached to a “good boy” identity from childhood, which translates into an obsessive focus on making people happy, achieving socially approved results, and preventing their partner from being allowed to think anything negative about them
Again, the list could go on forever, but overall Nice Guys believe that they need to control everyone else’s behaviour and emotions in order to feel safe, and this controlling, dishonest and manipulative behaviour poisons their relationships slowly over time.
Is it too late for you to repair the damage?
I like to be straight with people. For some of you, it’s too late.
For others, if you’re at the point where you need to be reading this, you will have some significant changes to make, and they need to be made as soon as possible to prevent the avalanche.
Contempt is the key emotion to look for. This is the level of resentment where one person looks down on the other (imagine rolling your eyes behind their back whenever they say something you think is stupid).
Relationships simply do not recover from full blown contempt. If you or your partner feels this way, at the very least you will need a temporary reset separation before you can repair this.
If you still both feel at least some consistent love, respect and compassion for each other, and more importantly, you’re both willing to do whatever it takes (to an equal degree of effort from both of you), then there’s hope!
I’ve turned around some absolute train-wreck Nice Guy relationships. It can be done. But both partners had to work their asses off, together.
How to overcome Nice Guy Syndrome in a long term relationship
Firstly, I strongly recommend coaching with me if you want to ensure you give yourself the best possible chance. This isn’t just a sales pitch.
The truth is I’ve seen too many Nice Guys try to do this on their own but they simply lack the insight needed to make the changes. They can’t see themselves from the outside because they’ve always been like this and it’s all they know. Plus they often don’t know how to work with and confront their partner effectively on this, especially if she’s resentful or resistant.
Email me if you want to trial coaching and see if it’s worth it: dan@brojo.org
However, if you insist on doing it alone, here are my top practical tips.
No more promises, just action. Stop telling your partner you’re going to improve and change. Just do it. Broken promises are little wounds for her.
Lots more honesty. Try to be more upfront about your thoughts, feelings, preferences, resentments and desires every day. Aim to get to a point where you hide nothing at all.
Treat your partner and children as if they’re the only people who matter, and start saying No to everyone else. Treat your relationship as if your life depends on it.
Start telling your partner what you don’t like about her behaviour and what you want to change. Stop tolerating disrespectful treatment. Follow through on not only setting boundaries but also enforcing them. Respect her boundaries equally.
Prioritise your self-care. Develop a morning routine that sets you up. Put your health first. Say No to almost everything that isn’t a direct contribution to your highest goals and your relationship.
Let go of control. Stop giving your partner advice and guidance. Stop trying to make her feel better all the time. Let her feel whatever she wants, just listen and support with trying to correct her. Let everyone else manage their own lives.
Stand up for your family. Be the one who sends the food back when the restaurant overcooked it. Be the one who risks your boss’s disapproval in order to stay home with your sick child. Let your wife see that you’ll take the hits so that she won’t have too, but don’t fight her battles for her – her issues with her mother are her problem!
Responsibility. Bravery. Honesty. Acceptance. Respect. Start pushing your fears to live with more masculinity and move out of passivity. Take risks. Try new things. LIVE MORE!
From “Nice Guy” to Authentic and Confident in 90 Days
Being “nice” still isn’t working, is it?
You try to please everyone – partner, boss, friends, kids – and then secretly resent them for holding you back, even though you know it’s really your lack of boundaries and assertiveness. Relationships feel tense or flat. Your job pays the bills but feels like a soul‑draining compromise.
You censor what you really think and feel, swallow frustration, and end up with resentment, anxiety, and occasional bursts of anger that scare you. You worry that one day you’ll either explode at someone you love or collapse into anxious depression and give up on yourself.
You lie awake wondering if you’re destined to always be the “nice guy” who’s never truly respected.
That’s exactly where many of my clients started. Now they speak their minds calmly on the spot, stand up to high‑status people without blinking, build deep, honest relationships, and live according to their values rather than guilt and fear.
This coaching offer is designed to help you make that same shift with a clear, concrete roadmap… and without any high-pressure sales calls.
The Outcome
In the next 90 days, you’ll build the foundations of unshakeable integrity and social confidence so you can speak your mind, set firm boundaries, and stop people‑pleasing – without destroying your relationships or reputation.
By the end of this program, you will:
✅Have a clear personal code of values and standards so you know exactly what “living with integrity” means in practical, everyday decisions.
✅Be able to say what you really think and feel – even when it’s uncomfortable – in your relationship, at work, and with friends, without panicking about what others think.
✅Establish and enforce healthy boundaries so people stop walking over you, and you stop over‑delivering, over‑apologising, and over‑explaining.
✅Replace guilt, shame, and anxiety with grounded self‑respect, so you feel worthy of the life you actually want rather than settling.
The Mentorship Roadmap (3 phases)
Here’s exactly how we’ll create those results, step by step.
Phase 1 – Integrity Blueprint: Who you really are
- We map out your current Nice Guy patterns: people‑pleasing, conflict avoidance, dishonesty, over‑giving, sexual shame, and hidden resentment.
- You define your core values and non‑negotiable standards – your Integrity Blueprint – so you finally know what “being a good man” means for you, not for everyone else.
- You get simple, real‑life exercises to start acting in alignment with this blueprint immediately (micro honesty, small confrontations, tiny acts of self‑respect).
✅Result of Phase 1: You stop feeling confused and start feeling clear – you know what the “right thing” is in tough situations, and have a blueprint to guide your behaviour.
Phase 2 – Courage and Communication: Saying what needs to be said
- You learn practical communication tools to speak your mind respectfully: honest disclosures, clean confrontations, boundary statements, and “no” without guilt.
- We prepare and debrief real conversations from your life (partner, boss, family), so you’re not just learning theory – you’re dealing with real situations and upgrading them.
- You gradually face emotionally difficult situations – disagreements, criticism, saying “no” – in a controlled way that builds confidence rather than overwhelming you.
✅Result of Phase 2: You can have uncomfortable conversations without panicking, freezing, or lashing out. People start to see you as calm, honest, and respectable instead of “nice but weak”.
Phase 3 – Lifestyle Integration: Living as a confident, respected man
- We redesign your daily routines, relationship habits, and social life to match your Integrity Blueprint: how you work, rest, connect, and pursue goals.
- You create a realistic, sustainable action plan for the next 6–12 months so that the changes stick instead of fading once coaching ends.
- We address the predictable resistance – from your own fear as well as from other people – and install strategies so you don’t relapse into old Nice Guy habits when things get tough.
✅Result of Phase 3: You’re no longer “doing a program”; you’ve become a different kind of man – one who leads with integrity, stands his ground, and builds relationships based on honesty instead of approval‑seeking.
Logistics & Investment
Here’s exactly what you get.
❇️Weekly 1:1 coaching sessions (online)
60–90 minute private sessions with Dan Munro focused on your specific situations – relationship, work, family, dating, or general confidence.
❇️Session recordings for life
You can revisit any session to reinforce breakthroughs, read transcripts, and stay on track with strategies, instead of relying on memory.
❇️Between‑session support (email / text)
If you want feedback, or you have a big conversation or difficult decision coming up, you can reach out for guidance so you’re not alone between calls.
❇️LIFETIME free access to BROJO community resources
You gain access to courses and group coaching that reinforce what we’re working on and connect you with others on the same journey (normally $100/month – free to you permanently!)
Investment Options
If you’re not yet sure you’re ready to invest, you can apply for a free 1:1 trial coaching session here. Below are the options for men who are ready to get into it and trust I’ll deliver what I promise.
$4,500 US – One‑time payment
Save $300 AND get 1x extra coaching session for FREE to use any time after the program is completed!
$1,600 US – Monthly plan
3x payments of $1,600 split over 3 months

NOTE: This 90‑day intensive is limited to 5 private clients at a time so each person gets full attention and support. The payment links will be disconnected if I’m currently full.
Guarantee
If either of us feels like the coaching should not continue after our first session together, you will get a full no-questions refund and we’ll stop the coaching.
Testimonials
You can read independent reviews from my coaching clients on Google here
Typical experiences for my clients (no promises – this is just what happened for them):
▶️Andy went from catastrophizing all the time about what his workmates and neighbours thought of him, to simply no longer caring about what anyone thought of him. Ever. This allowed him to finally start a side-hustle that he’d wanted to do for decades.
▶️Daniel cheated on his wife. She was about to divorce him. We repaired his marriage by learning to express his emotions clearly, set boundaries, and get over his fear of missing out. Now they’re stronger than ever before. And I helped him start his own business.
▶️Simon was a 30 year old virgin who could only get into the friendzone. He’s now married with two children, and is totally honest in the relationship.
▶️Tony was devastated after his wife of 8 years suddenly left him for another man after getting sick of his people pleasing. Now he’s travelling the world and dating amazing women that he once thought were out of his league. The people pleasing has stopped.
▶️Ian was terrified of commitment of any kind because deep down he thought he wasn’t good enough. He’s now married and expecting his first child, and he found the courage to go all in on his own business.
▶️Vince was constantly getting into pointless conflicts with his wife, and losing her respect. Now they’re a solid team, and she looks up to him as a man who can maintain boundaries without losing control.
▶️Jerry was still living at home in his late 20s, absolutely dominated by his controlling parents. His work colleagues bullied and controlled him too. He’s now living on his own, can approach and connect with beautiful women without fear, and is respected and known as someone you do not mess with at work.
All these stories can be verified here.
FAQ
Who is this coaching really for, and how do I know if I’m a good fit?
The best fit for this program is a man who identifies as being Mr Nice Guy and/or a people pleaser, is dedicated to becoming more confident and authentic, and is willing to get uncomfortable trying some new behaviours.
What specific changes or results can I realistically expect in 90 days?
This obviously depends on your courage and what kind of trauma etc. holds you back, but you can reasonably expect to figure out your Nice Guy sabotaging beliefs and behaviours, fix the worst of them, feel confidence growing, know what your Core Values are and how to live by them, and learn how to create healthy relationships within 90 days. After that it’s just practice and repetition.
How is this different from therapy, books, or free confidence content online?
I will get inside your head for your specific needs, challenges and goals. I’m like a mental mechanic, I will help you pull yourself apart and put it all back together to function much more effectively. You can try doing this on your own too, just expect it to take years instead of months due to being unable to see your own blind spots.
What happens after I sign up – what’s the onboarding and session process like without a sales call?
After you’ve enrolled, you’ll be sent a link to book in your first session and you’ll receive an email with all links, bonuses and other information needed. During our first session the rest will be made clear. I have times available for anywhere in the world, and you can contact me if there’s an issue with finding a good time – we’ll make something work.
How much time per week will this require, and can it work with my job/family schedule?
Apart from the weekly coaching session, our work will be designed to integrate with your life. Your “homework” tasks will involve real-life situations, not extra work on top of your everyday activities. You already have enough time.
What if I do the work but don’t get results – do you have any kind of guarantee or safety net?
I can’t guarantee that you’ll do the work, I can only guarantee that I will deliver expert coaching built on a solid foundation of formal education, practical training, and decades of experience. I can guarantee that I have implemented all of this into my own life for incredible results. I can guarantee that nearly all of my clients who have courageously taken action have achieved results above and beyond their expectations. If you have a history of investing without doing the work, however, this is not for you.
How confidential are our sessions and messages, especially around sensitive topics like sex, shame, or trauma?
Highly confidential. The information won’t be shared with anyone without your permission. Calls are recorded for you, but only you and I will have access to the recordings.
What is your coaching style and philosophy – will I resonate with your direct, integrity‑based approach?
My style is straight to the point. I won’t be hard on you, but I will be honest. I will focus on pointing out the contradictions in your beliefs, and help you to take responsibility for your actions. I won’t allow you to play the victim and blame others for your choices or results. If you don’t want to take full responsibility for your life, I can’t help you.
What happens after the 90 days – can I continue, join a community, or move into more advanced coaching?
Some of my clients continue with more advanced coaching because they want to become insanely confident. Many of my clients continue with light-touch maintenance coaching (e.g. one session per month) to make sure they keep their progress going. Others continue with the Brojo community, using the courses and my books to stay on track. And some clients simply don’t need me at all any more and go off on their own.
More questions?
Contact me dan@brojo.org any time

2 Responses
Yeah…., about that nailing the nice guy song and dance to get the woman committed in the beginning .
Ever hear of a ” Trophy husband ” .
Woman will always be more guilty of sweeping men off there feet in the beginning just to free ride everything they can get for as long as they can get it.., then cut throat.
Just as guilty woman are on a slow day .
Israel lights, and there golden calf .
I meet a woman with two children after having my heart removed by my own mother, and taking my parental rights away after an electrical accident I had putting me in a burn unit bed riden for 9 months.., rehabilitation for three years mother though it was smart to have me sign over rights to her while I was doped up.
Never got my rights back. Like I said met my wife with her two children 21 years ago,2003 . Married 16 years 2008.
Around 2010 after having two children dog , cat .., house on the hill and a sucker of a ” NICE GUY” go to realms NO other man has gone before decided that it would be cute to start talking , and later find out go on some road trips with a cake eating guards men .
Do not forget the hole song and seductive misleading dances woman do .
Boo to you .
Humanity.., shame on you for misguiding each other since the beginning.
I have so much more .., I could go on, and on me as a former firefighter watching , and hereing about bull , seeing with my own eyes how woman allow service men just getting home , and hanging them self in the basement with the elementary daughter, and wife up stairs.
Woman rights.
Will never be enough 💔
Happy holiday
Nice guys DO finish last .
Open your eyes, and take the prescription drugs from your child’s poisoned systems .
Lot to unpack there. I recommend therapy mate, you’re in a dark place