The 1-Year Coaching Mastery Program for Service Entrepreneurs: Build a $100K/Year Coaching Business with Integrity, No Paid Ads Required
WHAT IS THIS PROGRAM?
The 12-Month Coaching Mastery Program is an intensive, hands-on training designed to help you:
✅ Master both foundational and advanced coaching techniques—so you can create deeply transformational conversations that change lives.
✅ Implement a sustainable, high-integrity marketing system—so you can attract and enroll clients without manipulative sales tactics or paid advertising.
✅ Cultivate the confidence, leadership, and clarity needed—so you can build a thriving coaching business without fear, doubt, or hesitation.
This program provides everything you need to become a highly skilled coach with a full-time, profitable practice based on authentic relationships, real value, and a proven process for attracting clients.
WHO IS THIS FOR?
This program is perfect for you if:
✔ You have some coaching or leadership experience and want to go pro.
✔ You’re serious about making coaching your full-time career.
✔ You’re passionate about personal growth and helping people transform.
✔ You want to build an authentic business, not chase quick-fix marketing hacks.
✔ You’re ready to invest in yourself with the same dedication you expect from your clients.
Who is this NOT for?
❌ You’re unwilling to invest time, money, and effort into developing yourself.
❌ You have zero coaching/leadership experience and haven’t even tried coaching yet.
❌ You’re afraid to reach out, connect, and build relationships with potential clients.
❌ You’re still unsure if coaching is your long-term career path.
❌ You believe success should happen quickly and effortlessly.
What The Journey Looks Like
I started coaching from scratch in 2013. I had no credentials, no business experience, no online following—just a passion for helping people. Here’s how my journey unfolded:
🚀 2013 – Took on my first coaching clients for free.
💡 2014 – Landed my first paying clients & quit my job… then ran out of money.
📈 2015 – Had my first five-figure month… then ran out of money again.
🎤 2017 – Started running workshops & group coaching programs, discovered who my favourite types of clients are.
💰 2019 – Hit my first six-figure year as a coach working only with awesome people.
📣 2020 – Clients started finding me through my content – no more “outreach” required.
🏆 2025 – I’ve built a trusted audience, trained multiple coaches, and created a business that thrives without paid ads.
This journey was NOT built on tricks, gimmicks, or expensive advertising. It was built on mastering real coaching skills, creating powerful content, and developing long-term client relationships.
Now, I’ll show you exactly how to do the same.
WHAT WILL YOU LEARN?
Coaching Mastery
✔ Advanced listening & questioning techniques
✔ Acceptance & Commitment Therapy (ACT) strategies
✔ Overcoming limiting beliefs & self-sabotage
✔ Story-telling and deep connection techniques
✔ Creating cognitive dissonance & deep transformation
✔ Reframing, role modeling, and boundary-setting
Business & Marketing (Without Ads)
✔ Building genuine client relationships (without sleazy sales tactics)
✔ Having powerful enrollment conversations (so clients happily invest in you)
✔ Structuring coaching packages & pricing your services
✔ Creating content that naturally attracts clients
✔ Scaling to workshops, group coaching, and online programs
Personal Growth & Confidence
✔ Overcoming Imposter Syndrome & fear of rejection
✔ Speaking with authority & leading with confidence
✔ Developing rock-solid discipline & mindset resilience
✔ Letting go of perfectionism & attachment to outcomes
✔ Operating with full integrity & authenticity
HOW IT WORKS
This 12-month program is divided into two phases:
Phase 1: Mastering Coaching & Building Your Foundation (First 6 months)
🔹 Weekly 1:1 coaching/training sessions (60-90 minutes)
🔹 Practice coaching real clients (starting with free clients)
🔹 Master powerful coaching techniques with live feedback
🔹 Develop your unique coaching style and confidence
🔹 Start building real client relationships (without paid ads)
🔹 Transition to paid clients (minimum $150/hr by month 6)
Phase 2: Business Growth & Full-Time Coaching (Final 6 months)
🔹 Refine your enrollment process & high-integrity sales approach
🔹 Develop content that attracts your ideal clients
🔹 Structure your coaching offers, pricing, and packages
🔹 Create a sustainable system for long-term client growth
By the end of the program, you’ll be running a full-time coaching business with consistent income, real confidence, and a strong client base.
THE INVESTMENT
The full 12-month program is $25,000 USD.
(Payment plans available with 5% fee: $1,000/month minimum.)
For those of you who already have established coaching practices or other advantages (e.g. you have a big network/audience of potential clients already), you might only need a shorter more customized version of this program.
💡 Why is this investment worth it? Because this is your future.
Coaching is not a hobby—it’s a professional career. If you’re serious about making a full-time living as a coach, this is the level of investment you need to make.
🚀 Within 6 months, you’ll already be earning from coaching.
💰 By the end of the year, you’ll be charging premium rates and running a profitable coaching business.
WHAT HAPPENS AFTER THE PROGRAM?
When you complete the program, you become a VIP Client for life.
🎯 Lifetime free access to my groups, courses & programs
🎯 Continued support whenever you need guidance
🎯 Connection with other successful coaches I’ve trained
You’re not just getting a course—you’re getting ongoing mentorship, a network, and a proven pathway to success.
MY GUARANTEE
✅ Full refund within the first 30 days if the program isn’t right for you.
✅ You will be making money as a coach within 6 months (if you follow the system).
✅ If you complete the program and still aren’t making a full-time income, I will continue working with you at no extra cost until you do.
READY TO APPLY?
If you’re serious about becoming a full-time, highly-paid coach, let’s talk.
📩 Email me at dan@brojo.org to apply.
This program is by application only. I only work with two dedicated individuals each year. If you’re ready to take this seriously, I’d love to hear from you.