Core Values: A Guide to Living with Integrity

Figuring out your core values can be tough, so I’m going to give you a list of potential values along with examples and definitions. If you’re struggling to come up with your own, this will give you a head start. When I first did this work, I took a list from the internet and refined it over time. Starting with a blank page can be overwhelming, so I don’t want you to have to do that.

Not all core values are universal, but decent people trying to make the world a better place tend to share many of them. I’ve identified six key values that, when I live by them, lead to a great life. When I stray from them, I experience unnecessary suffering.

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1. Curiosity

Curiosity is about constantly seeking the truth. It’s the principle that I don’t know everything, that I can always be better, and that I likely believe things that are untrue without realizing it. This value pushes me to be open-minded, learn from others, and seek out better solutions.

Some people find curiosity difficult—especially those who are stubborn or strong-willed. But staying open to new perspectives and learning from others leads to a richer, more fulfilling life.

2. Courage

Courage isn’t about being fearless—it’s about doing what you’re afraid to do. Fearlessness requires no courage. Courage means choosing discomfort, whether it’s speaking your mind, taking on a challenge, or confronting an issue rather than avoiding it.

A life ruled by fear leads to stagnation. I’ve seen too many people avoid risk and end up in worse situations. Courage means making choices that lead to a better, stronger version of yourself.

3. Honesty

Honesty means aligning my words and actions with what I believe to be true. It’s about not deliberately deceiving, even when it’s uncomfortable. When you’re honest, people know what to expect from you, and you experience a deep sense of alignment with yourself.

For me, honesty was a hard value to embrace, but it has done more for my confidence and well-being than any other. If you’ve been dishonest in the past, living honestly might initially shake up your life—but in the long run, it will create stability and trust.

4. Acceptance

Acceptance is about letting go of what I can’t control. It doesn’t mean giving up; it means understanding where my influence ends. This could mean allowing people to have their own reactions, waiting patiently for external circumstances to unfold, or acknowledging that some things are simply beyond my reach.

This is a difficult one for me, and I often struggle with it. But I know that when I resist reality, I create unnecessary suffering.

5. Respect

Respect means letting others be themselves while maintaining my own boundaries. Live and let live. I won’t interfere with you, and you don’t interfere with me—unless your actions cause harm.

Self-respect is just as important. Am I treating myself as someone I respect? Am I following through on commitments to myself? Respect applies to how I treat both others and myself.

6. Responsibility

I own my life. No one else is responsible for my success or happiness. If something isn’t right, it’s up to me to fix it.

Responsibility doesn’t mean taking on other people’s problems—it means ensuring that I manage my own. It also means expecting others to take responsibility for themselves, rather than rescuing them or playing the victim.

Additional Values That Often Come Up in Coaching

Giving

Giving means improving situations whenever possible, not because you expect something in return, but because you believe in contributing positively to the world. It also means giving to yourself first—filling your own cup so you can help others from a place of abundance.

Assertiveness

Assertiveness isn’t about aggression—it’s about holding the line. It means standing up for yourself and resisting being compromised. You don’t have to control others, but you do have to stop them from controlling you.

Presence

Presence means being fully engaged in the moment. Whether it’s playing with my daughter without checking my phone or making financial decisions based on current reality rather than future speculation, presence keeps life real and meaningful.

Generosity

Generosity is about assuming the best in people and giving them the benefit of the doubt. It also applies to how you treat yourself—acknowledging your efforts rather than focusing on where you fell short.

Ruthlessness

This doesn’t mean being harmful—it means having zero tolerance for toxicity. Sometimes, the healthiest move forward is cutting someone off, firing an employee, or ending a situation that isn’t working. Great leaders and successful people know when to be ruthless.

Final Thoughts

These are just some examples of common core values. You might resonate with some more than others. Experiment with them. See what makes sense in your life. Modify them if needed.

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Thanks for reading

Hope to speak to you soon

Dan Munro