Core Values for Leadership That Inspires Loyalty

There are two main pathways to powerful leadership.

One is to be a Machiavellian manipulator, using mind-games and strategies to control people. While this can be an effective approach if you wish only to take from your followers and use them for your own gains, it’s usually at best a short-term success and at worse it can completely derail your life and get you cancelled for good once you’re caught.

For those of you more interested in leading with integrity, I’d like to share some core values you can apply to your leadership style to ensure people follow you willingly out of respect, admiration, and a sense of certainty that your leadership is healthy.

In this video, I outline how to be honest in your approach to leading to secure loyalty freely given from your followers, whether you’re a manager, a politician, or simply the head of your household.


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Full transcript (unedited)

core values for leadership, I’ve looked at a lot of different types of values before now I’m going to focus in on leadership specifically. So leadership means a lot of things you might be a boss, manager, could be a priest, or some sort of leader in a community might be just the hate of your family, you might just be the more dominant one and your relationship can own a lot of these leadership roles that I’ve just kind of mentioned, have led communities have been a manager at a workplace have been mentor and a coach on the heat of my family, he might say. And there are some values that serve this position a lot better than others, some practices are a lot more effective than others. And I’ve talked about those now. Now, this is just my opinion, there’s gonna be a lot of people out there think something completely different about leadership and power and politics. And I think it’s this Machiavellian 48 Laws of Power type, gameplay and seduction. I prefer the integrity approach to leadership, where you’re transparent, everything’s out online, on the open your human being, and the people actually follow you out of love and admiration for you rather than coercion or manipulation. First and foremost, for leadership should be pretty obvious responsibility. Right? You can’t be a leader without taking responsibility. This doesn’t mean taking responsibility for what other people should be doing. But taking responsibility for yourself, and for whoever it is that you’re leading in terms of the results. So for example, if I’m the leader in my relationship, and my relationships, struggling, that’s on me to do something about that to at least initiate the solution. You know, my team’s results are a reflection on my leadership, not a reflection on each individual member of the team, my community and how healthy their community is, as a reflection on how well I manage their community, not actually a reflection on the members itself. It says View where their failings and my faults, you know, their problems and mine to initiate the solution to deline doesn’t mean, you do all the work. But it’s like steering the ship, somebody else might be rowing and putting up the sails. But you got to keep this thing on course, right. Nobody else is going to do their job for you. And you shouldn’t be doing other people’s jobs for them either. They’ve got to be responsible to your job as leader is to make sure that you’re taking responsibility for making sure they take responsibility. Courage, I think one of the most respectable types of leaders that just are adored by their followers are the ones who take the hits, so that others don’t have to be the ones that take the risks. They put themselves at the front, you know, the general that leads from the front of the army and risks getting shot the most. That kind of upfront leadership means that you’re taking the biggest risks, so that your followers don’t have to. It could be as simple as you initiating a conversation with someone you find a tractive so that they don’t have to worry about getting rejected, all the way through to you putting your hand up at the board meeting saying this failed quarter is on me, not my team, talk to me about it, I’ll accept the consequences. That ability to take hits for the followers that you have, there is just a surefire recipe for loyalty and you can’t fake it, they have to actually see you take those hurts. To the best part of done, there’s something quite thrilling about being the one who went and did the hardship first, the one who cut the way through the forest so that other people had a path to walk through. Like, there’s just something very, very empowering and satisfying about being that guy, or girl embodied. So we had word that I couldn’t find a better one for. But perhaps a bit of was just role model. Practice what you preach. I think one of the great failings of many leaders is that they preach one thing and practice another if you think of those, you know, multimillionaire evangelical leaders in the church and stuff. You know, they’re preaching all this Jesus stuff and hoarding all this wealth, which completely contradicts what’s in the Bible, right? They should see you doing what you’re telling them to do. And they should see you doing it better than they do it. Right, leading by example. You know, great one. For managers. When you take over a new team, make sure you go spend at least one day doing everybody else’s job, from cleaning up the rubbish to putting the parts on the car, to answering the phone calls, and the secretary’s office or whatever. Make sure you show them that you will never ask them to do a task that you’re too good to do yourself. So it’s symbolic, but very powerful action. But if you’re telling everyone else to be honest, be honest. First, be more honest than everyone. Right? If you’re telling everyone to put in the extra effort, put in more effort than everybody else is putting it by don’t ever tell someone to do something you’re not willing to do. Right? In fact, you shouldn’t need to tell. Just fucking show them. Curiosity. That’s it. idea that more information is more power. And I don’t mean that in a manipulative or political way. Just the better informed you are, the better decisions you make the better for everyone who follows you, I’m gonna plan a date with my partner that day, it’s gonna go really well, if I get to know my partner really well, and know what she likes and dislikes, and what surprises her and what she hates, and so on. But want to get the best results from my team, the best thing is to get to know each and every individual team member to learn their strengths and weaknesses, and basically exploit what they’re good at, and protect them from what they bad. If I constantly try to find out more information, why are we getting these results, what’s really going on here, without jumping to conclusions, thinking I’m right or about everything and pretending to know everything, they’re much more likely to get good results. So a great leader doesn’t tell you why something’s happening. He asks you why something’s happened. Assertiveness, one of your main roles as a leader, protect your followers, somebody’s got to protect them from each other. You know, I run this online brojo community. Sometimes assertiveness means banning and blocking people, because they fucking up the vibe of the group. Sometimes assertiveness means disciplining your child having an argument with your partner. Sometimes it means protecting from the outside, right? Sometimes it means stopping that high level executive from giving your team shit, because the exec doesn’t understand what the team is really going through. In fact, the team shouldn’t even know that this confrontation happened because you’re the shield that stops them getting hit by people from the outside. Sometimes that means soon, self sacrifices, like your company gives you a really limited budget for your Christmas lunch. So you chip in your own money to make sure they all get a beer each, right. These little moments where you protect your followers and their quality of life, even if means you taking a hit. Because it’s not really you taking a hit because you’re going to be proud of yourself later. And hey, if you don’t want to take hits, don’t be a fucking leader, go do something else. Service. This is where I see a lot of people fall down, especially in the management type people they think being a leader means being served by the team. Nah, it’s the other way around. You are the one who’s in the service industry. A parent doesn’t mean that your kid takes care of you means you take care of your kid, you provide a life to your kid, leadership should enable the followers not burden. It should make the life easier, not harder, doesn’t mean doing the work for them. But removing the barriers for them to do what they need to do. Being a follower should make life better. For the people following not worse, I would have thought that there was simple and obvious balance seven out of 10 managers just don’t seem to get this ruthlessness. Leaders are one of the few people that say must include ruthlessness on their list of values that ruthlessness does not mean harming others unnecessarily. ruthlessness is more about making sure there are no weeds in the garden, then nothing even small as allowed to grow into a threat means that things are addressed early that there’s zero tolerance for any kinds of toxicity, that you will do the unpopular action and get very uncomfortable if that’s what’s needed to keep everything healthy. As the means being confrontational, that means getting into conflicts means upsetting people, for the greater good. The last one I’ve got on my list as humility. A lot of leaders try to make themselves the stars, right, they’ll take credit for the other people, or try to look like the big man or the big woman. They want to be seen as the leader. But really powerful leaders, it struggled to know they even exist. It’s not about being charismatic. It’s not about getting all the accolades. It’s about making sure that the people who follow you feel like the stars. You know, a lot of people worship Steve Jobs, but I can’t get over Bill burrs insight into him where all these engineers and scientists made up the iPhone. And yet when it comes to be presented, it’s just the jobs on stage, as if he’s the only one. That’s not leadership. Right? This NASA says, if you’re the true leader, he wouldn’t be on stage, each one of his scientists, the key people on that are would have had the chance to present and take pride in what they’ve created. And you wouldn’t even know he fucking existed. Bailey No. One way to look at it, the humility of being a leader is that when your team wins, they get the credit. When they lose, you take the blame. That kind of leadership gets a loyalty that cannot be bought cannot be seduced out of somebody. It’s a kind of loyalty and following and adoration and respect. That means when you have hard times and you’re not up to peak performance and you’re struggling, your team will carry you because they want to keep you around. If you find that your followers turn against you and won’t support you in times of weakness, and there’s a good chance that the way you got them to follow you was brutal, deceptive, you being fake if they knew who you really were from the beginning. and you are of service and you are responsible and humble and assertive and all these things they need to flourish, and they’ll carry you through the hard times. If you want to learn the difficult art of being a powerful and successful leader without compromising your integrity, get in touch And we’ll work through some of the difficult strategies

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Thanks for reading

Hope to speak to you soon

Dan Munro


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