ANDY F

I want to recognise one of my clients, Andy, who has absolutely crushed it over the last year.

Since we started working together, Andy has:

• learned to confront his workmates to protect himself from their toxic behaviours, and no longer cares about other peoples’ negative opinions and judgments
• trained for and completed his first triathlon (and is now training for Iron Man)
• ended an unhealthy long-term friendship despite pressure from family to continue
• pulled the trigger and started a new business that he was procrastinating on for years
• organised an overseas trip to face fears of new/different

All of these things were significant acts of courage, facing and overcoming deeply conditioned social fears and crippling limiting beliefs.

Andy challenged his thought patterns, broke the goals down into tiny parts to reduce overwhelm, and completed the often challenging homework tasks to change his mindset.

His son now has a role-model I’d be happy to recommend to others. He’s earned it the hard way.

I’m blessed to be a in a position where my clients impress me on a regular basis, I get to watch the hero’s journey play out in real life.

TONY C

Today I want to recognize one of my former clients Tony.

He came to me after breaking up with his long-term partner and feeling like he’d completely lost who he was. Years of Nice Guy Syndrome in a deteriorating marriage where he constantly compromised his needs to placate his wife had left him an empty shell and socially isolated.

One thing I love about my work is seeing people recover from NGS quicker than me!

Tony LEAPED into the work. Within a few conversations he was out meeting strangers, expressing attraction directly, and creating a love life he never imagined was possible.

Then he took it a step further, quitting his safe trade job to pack everything up and travel to Asia. There he embraced a lifestyle of letting go of control and just backing himself to make bold decisions.

Tony now knows who he is, what he wants from life, and who he’d like to spend that time with.

One of the fastest transitions I’ve ever witnessed, because he was radically honest and extremely brave.

Congrats to Tony – well earned!

TRISTAN T

I want to give a shout out to Tristan, one of my clients, who made a big move.

He’s travelled to Mexico, on his own, to challenge many of his comfort zone boundaries. One is speaking Spanish – he only has a little bit of Spanish, and is pushing himself to speak to locals. The other is travellling on his own – the proper no-luxury style – and having to solve all the problems of being in a foreign country.

I can speak from experience in saying pushing yourself to speak a new language that you’re not comfortable with in a deep immersion like this takes a LOT of courage, especially when you have a history of social anxiety in your own country with your comfortable language!

And travelling on your own is a right of passage I recommend to anyone wanting to prove themselves to themselves.

This trip is the culmination of many months of hard work developing his values and pushing past his fears.

Congrats Tristan!

ANGIE M

Angie is one of my longest client/friend relationships. We started working together many years ago to deal with her personal life, then she became a coach herself and helps c-suite powerhouses become more assertive. She even attended my wedding!

She is simply one of the most inspiring people I’ve ever met, and this last year she has been thoroughly impressive.

Angie has packed up her whole life – selling nearly everything she has – to buy a van and life the nomadic van lifestyle, running her online biz and touring the country with complete freedom.

This, on the back of a year where she had to deal with a horrendous challenge in her personal life that I suspect less than 1% of people could handle emotionally (I can’t share private details here – just trust me, if I say it’s “horrendous” I’m not exaggerating – you better believe it was tough).

In our coaching, she modelled what it meant to be curious, courageous, and willing to change. She was challenging and showed critical thinking during our sessions, ensuring we hashed things out to the point where she fully understood a new frame of mind and she would then implement it immediately.

The incredible progress she’s made is a result of her tenacity, humility, and unrelenting determination. Like erosion, nothing can withstand her because she simply never gives up.

We could all benefit from being a bit more like Angie!

WILL S

Some of the guys I work with make such an astonishing transformation that their before and after pictures are two completely different guys. Will is one of these.

I won’t share his personal secrets, but let’s just say his upbringing did him no favours.

He started on the back foot, without any good support or role models growing up. Like most introverted Nice Guys, he became the “wallflower” type, flying under the radar to avoid bullying, conflict and disapproval.

But he was Will-ing to do something about it.

Slowly, piece by piece, he replaced the people-pleasing and self-defeating elements of his life with confidence.

He quit the comfortable job he’d slipped into based on connections and competence, and boldly struck out to develop a career that suited his values, experimenting with a vast range of activities to figure out who he really was.

He started standing up for himself, particularly with his family, and also took up Brazilian Jiu Jitsu, to overcome his fear of conflict and confrontation. He can now assertively stand his ground with anyone.

Will learned how to confidently find, approach and connect with women he’s attracted to, eventually creating his first real relationship and an abundant love life with women of quality which he led and initiated, developing a non-needy and naturally calm social energy (best suited for introverts).

Will has gone from strength to strength with determination, humility and bravery. He has earned his new life the hard way, and will now be a confident man indefinitely.

My hat goes off to Will – he could easily coach others now.

JAMES K

Today I want to recognise James, a client I worked with for just a few weeks.

James is one of those guys who if you met him at a bar you would never suspect has confidence issues. But he was plagued with limiting beliefs about his worth, especially in relation to dating and attraction.

James was able to challenge these beliefs with leap-of-faith bravery. His real strength is being able to see that his beliefs do not align with objective evidence, and then he will take action that better aligns with reality.

In his case, that meant realizing that his belief that “women don’t want me” is very unlikely to be true (because women have shown interest in the past, and straight women are generally interested in men). Him behaving like he’s unattractive matched his imagination, not his reality.

Going against his irrational fear, James started expressing attraction honestly towards women, taking advantage of a holiday overseas to give himself permission to break old patterns and rules. The responses he got blew his mind.

It turns out, women quite enjoy being approached by bold respectful men who are honest and direct.

James now enjoys limitless dating opportunities and a sense of freedom thanks to his actions rewriting his belief system. He can also confront people in a way that previously felt impossible.

Anyone could do what James has done so long as they’re prepared to feel like they’re doing something “wrong” when their actions don’t match their limiting beliefs. James’ ability to endure cognitive dissonance is the reason he was able to create a better life for himself.

Well done James!

IAN G

When I first met Ian, I recognised him as being a very specific type of Nice Guy – The Performer.

Guys like Ian actually find it hard to identify and address their Nice Guy Syndrome because they’re extroverted, socially successful (outwardly), and do well in their career.

While they’re suffering on the inside, they’re doing so well on the outside that it’s hard to accept that their way of living isn’t actually working.

Ian had the courage to face this truth. He knew that he was a people pleaser and performing to make others like him. He knew his relationships with women were superficial and unsatisfying.

So he took the leap and came to me to work this through.

He started being more honest. He changed his career to align better with his true passions. He chose depth over quantity.

And now Ian runs his own business, is married to his dream girl, and is embracing his new challenge as a father.

If Ian can let go of the trappings that come with people pleasing, so can you. Integrity and confidence is more rewarding anyway!

HANS B

I love coaching creative types, because one of the great tragedies of the world is how much we’re missing out on amazing art because the artist is a people-pleaser who’s afraid of rejection and judgment.

Hans originally came to me because of his relationship issues. People pleasing had killed the romance and respect in his relationship.

Turns out, the bigger problem was actually his music career. Hans is a talented DJ, capable of creating amazing tunes, but he often beats his creativity down to please others. He creates music that’s just OK instead of incredible.

Without even talking about how he creates songs, we just focused on breaking his people pleasing mindset. We worked on learning how to upset people, disappoint people, and provoke judgment from others without getting defensive.

Before too long, Hans was able to speak his mind and stand up for himself even in the face of withering emotional blow-back.

But what amazed us most is how much his music improved!

Without the burden of having to be liked or validated, Hans was now free to explore and create the music HE actually loved to listen to.

And guess what: it got better reviews than his people-pleasing stuff! What a shock.

ANDREY K

From the outside, you wouldn’t suspect that Andrey has confidence issues. Far from it.

A distinguished, playful, and handsome man in his early 50s, he gives the impression of easygoingness, power, and fun.

He runs multiple successful businesses. He regularly dates wonderful and highly desireable women. His enormous strength gives him almost superhuman physical abilities. He’s a loving father.

But when he came to me, he was drowning in anxiety. He never felt good enough. His stress was maxxed out every single day. In his mind, it was like the world was always about to end.

What we discovered through our coaching work together was that Andrey had one main issue: he didn’t measure himself correctly.

Andrey always punished himself for not being perfect. He always unconsciously measured his efforts as a failure, even when the results were a win. In an attempt to avoid feeling TOO good, he always found a way to make himself feel bad.

We tackled the limiting beliefs he had around being allowed to enjoy his life and celebrate his strengths. This was hard work, because childhood conditioning had made him terrified of feeling good about himself.

But once he started measuring himself fairly, accurately, and encouragingly, he felt the huge weight of “not good enough” lift from his shoulders, and now can finally enjoy being himself.

This is something anyone can learn.

A Serious Invitation to Coaching

If this post resonated with you, there’s a reason.

Most men who end up working with me aren’t looking for motivation, hacks, or surface-level confidence. They’re tired of circling the same problems with information overwhelm but not implementing successful changes.

They know what they should do. They’re just not consistently doing it.

Coaching is not for everyone. It’s not therapy, it’s not cheerleading, and it’s not about “fixing” you. 

It’s a structured, honest working relationship focused on behaviour change, taking responsibility for yourself, and improving the way you make decisions—especially the ones you keep avoiding.

This work is for you if:

• You’re functional and capable, but something fundamental still isn’t working.
• You’re done with intellectualizing your patterns and want them to actually change.
• You’re willing to be challenged, not reassured.
• You’re prepared to take responsibility for your choices instead of waiting to feel ready.

I’ve spent years making these mistakes myself and over a decade helping others stop repeating them. The difference coaching makes is not insight—it’s traction.

What working together looks like

• Clear diagnosis of where you’re self-sabotaging (not just why)
• Practical, uncomfortable actions that build real confidence
• Direct feedback when you drift back into old patterns
• A focus on integrity, not image or performance

If we work together, it will be because it makes sense—not because you were persuaded.

A no-pressure first session

I offer a free initial trial coaching session with no obligation to continue.

You can use it to see how I work, ask hard questions, and decide whether this is something you want to commit to.

If it’s not a fit, that’s fine. If it is, we’ll be clear about what comes next.

👉 Apply for an initial coaching session here

I only work with 8 clients at a time, and only with those prepared to take this seriously. I have 5 intro session spaces available each month – you may need to go onto a waitlist.

Dan Munro

If you’re looking for reassurance of your victim-story, this isn’t it. If you’re ready to change how you actually live, let’s stop messing around.